How To Sell Services To Businesses

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Proper organization and unique business strategies are essential if you want to sell a service to new customers. While there’s no guaranteed way to be successful in the service industry, there are several ways you can set your own business apart in the professional field. First, make an effort to create a solid identity for your brand. Next, develop a concrete marketing and outreach plan for connecting with potential clientele. With the proper focus and preparation, you’ll be ready to put your best foot forward!

Table of Contents

Be the Product

If you’re running a service-based business, YOU are the product. That means you need to sell yourself just as much as you’re selling your service. You have your own features and benefits, don’t you?

If you want prospects to become clients, you have to get them to view you as someone who is reliable and trustworthy. You need to get them to like you.

Understand Your Prospect’s Needs

Because you are the product, you have to know how to position yourself the right way. This means getting your customer to see you as their resource. You need them to see that you’re the one who can solve their problems.

If you’re going to solve their problems, you have to demonstrate that you understand what their problems are. You have to ask effective questions that allow you to get to know them as well as you can.

Expanding Your Clientele

Request that your clients refer you to other businesses. Once you’ve successfully completed a service for a company, ask your satisfied clients to recommend you to their colleagues. Don’t worry about your request sounding tacky—instead, you’ll appear confident and self-assured of the quality that your business offers. While word-of-mouth referrals aren’t the most reliable way to get new clientele, you might be pleasantly surprised at the networking you can achieve.

  • Whenever you get a new customer, politely ask them how they heard about your services.

Providing Quality Customer Service

Give your clients special perks within your business. Remind your customers that you appreciate their patronage by giving them discounts on future services. Thank them for their support via phone or email, and take a moment to send them additional promotions, as well as access to new products or services that you offer. If you treat your clients with respect, they might promote you to other business owners!

  • For instance, if you provide IT help on a frequent basis for a company, offer them a 25% discount on their next consultation.


  • Before working with big clientele, try organizing your books and industrializing your office space. When selling a service, you want to prove that you’re able to handle large workloads.
How To Sell Services To Businesses

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