How To Turn Around A Struggling Business

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If your business is struggling, you may feel like you’re in over your head. The truth is, though, most businesses struggle at some point, and you just need some creative thinking to get back on your feet. Talk to your customers, as you can’t move ahead without figuring out how you’re failing them. Try out creative marketing techniques to reach new audiences, and while you’re down and out, try to find ways to cut expenditures.

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Write Business, Sales/Marketing, and Operation Plans

struggling business

Investors, management, the bank, and employees all need to know what the company’s future plans are. They need to see where they fit in, how they can help, and how they can share suggestions based on their expertise that will help the company succeed.

Identify the problem

First things first, you need to be willing to admit there’s a financial problem in the business. Successful turnaround strategies can only be based on an honest and realistic assessment of the business. Often, directors will turn a blind eye to the fact that their company is unable to pay its bills when they fall due and rely on the false hope that things will change.

  • Once you accept that there’s a problem, the next step is to find its cause. Is it poor sales, low margins, or low customer retention? Knowing exactly what’s going wrong in your business will help you determine the best course of action to turn it around.

Embrace your strengths

Asher advises clients to solve problems by focusing on the strengths they already have. “Identify what resources are available – tools, people, education – and identify potential areas where growth is possible,” she said. “You can’t do everything at once, so you have to identify tactics you can do, using the resources you have, not just ideas.”

Focusing on People

Ensure every decision is for the customers. As a business, it’s your job to serve your customers. You have no profit without them, so if you don’t put them first, your business will continue to fail. With every decision you make, ask yourself if you’re putting the customer first.

  • Some companies use tricks like leaving a chair open at board meetings to represent the customers.
  • Continually check in with customers to see if you’re meeting their needs.
How To Turn Around A Struggling Business

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